The anticipation for Borderlands 4 continues to build as Gearbox Software gears up for its release, yet one crucial detail remains under wraps: the game's price. With rumors swirling that Borderlands 4 might be priced at over $80, fans are on edge. In a recent Twitter (X) post dated May 14, Gearbox CEO Randy Pitchford addressed a fan's concern about the escalating cost of games, stating that the final pricing decision isn't his to make, but emphasized that "real fans" would find a way to purchase the game regardless of the price.
This statement sparked a firestorm of backlash from the gaming community. Many fans expressed their frustration in the comments, with some calling it one of the most tone-deaf responses from a CEO. They pointed out that additional costs like season passes and skins could push the total expense well over $100, making the base price of $80 seem steep.
During a PAX East panel on May 10, Pitchford further elaborated on the pricing issue, admitting he was unsure of the final cost but acknowledged the rising budgets in game development. He noted that Borderlands 4's development budget is more than double that of Borderlands 3, hinting at the complexities of pricing in today's market. However, his comments about "real fans" left many feeling alienated and reconsidering their purchase plans.
In contrast, Take-Two Interactive, the parent company of Gearbox, adopted a more measured approach to the pricing discussion. In an interview with IGN, Take-Two CEO Strauss Zelnick emphasized the value proposition of their games, asserting that their entertainment products offer exceptional value compared to other forms of entertainment. Zelnick highlighted their commitment to delivering more value than the price charged, suggesting that consumers are willing to pay for premium experiences.
Zelnick further reinforced this stance in a GamesIndustry.biz interview on May 16, where he discussed Take-Two's strategy of variable pricing tailored to each game. This approach aims to maximize value for consumers while navigating the complexities of the global entertainment market.
Recent developments in the Borderlands series, including review bombing due to EULA changes, have already put Gearbox under scrutiny. The ongoing debate about Borderlands 4's price point adds another layer of tension. As the release date of September 12, 2025, approaches, Gearbox will need to heed the voices of its fans to ensure a successful launch across PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC.
Stay tuned for more updates on Borderlands 4 and other gaming news.
