World of Tanks Blitz pulls off a massive marketing feat: a cross-country tank road trip!
Wargaming's latest publicity stunt involves a decommissioned, graffiti-covered tank touring the US to celebrate their recent collaboration with Deadmau5. The tank, which made a timely appearance at The Game Awards in Los Angeles, is fully street-legal, ensuring no unauthorized tank maneuvers by Wargaming staff or the famous DJ. Sharp-eyed fans who spotted the vibrant tank across the country had the chance to win exclusive merchandise by snapping a photo.
The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank, a visually stunning vehicle equipped with lights, speakers, and music. The event also includes themed quests, camos, and other cosmetic items.
The playful nature of this marketing campaign highlights World of Tanks Blitz's embrace of gameification. While some serious military simulation enthusiasts might disapprove, the stunt is undeniably attention-grabbing and ultimately harmless. Wargaming isn't the first to utilize such unconventional marketing (breweries, for example, have done similar things), but the sight of a decorated tank rumbling through neighborhoods is sure to add some excitement to a dreary winter.
If this inspires you to try World of Tanks Blitz, consider checking out our list of current promo codes for a gameplay advantage.
