If you're a millennial or even older, the name Mattel likely evokes fond memories of countless toys, from tabletop games to action figures. Mattel has always been active in the mobile gaming space, but their latest venture, Mattel Match: Toybox Unlocked, promises to be their most ambitious yet. This new mobile game brings the excitement of Mattel's iconic brands like Barbie, Hot Wheels, Uno, and Masters of the Universe into a captivating match-three puzzle adventure.
In Mattel Match: Toybox Unlocked, players will pair up trios of toys to progress through a whimsical toybox journey. The game is designed to unlock a wave of nostalgia, featuring beloved toys that will resonate with older players. Nostalgia is a powerful force, and this game aims to harness it by slowly unveiling new items throughout the adventure.
Developed in partnership with Uken, Mattel Match: Toybox Unlocked is set to launch in a soft release in the Philippines and Canada, with plans for a broader rollout throughout 2025, culminating in a full release by year's end. Although Mattel's brands may seem quaint next to today's gaming giants, the inclusion of popular names like Barbie ensures a strong appeal.
While the game promises a rich experience, especially from a developer like Uken known for its quality titles, it faces significant competition within the puzzle genre. Fans of puzzle games have a plethora of top-tier options available on iOS and Android, as highlighted in our list of the top 25 best puzzle games.
