Adin Ross Recommits to Kick, Hints at "Bigger" Plans
Popular streamer Adin Ross has definitively ended speculation about his future, confirming his intention to remain on the Kick streaming platform. Ross's unexpected absence from Kick earlier in 2024 fueled rumors of a potential departure, but his recent return with a new livestream alongside Cuffem, Shaggy, and Konvy, marks a decisive shift. This comeback, following a 74-day hiatus, signals a long-term commitment to Kick.
Ross, known for his high-profile presence and sometimes controversial content, initially joined Kick after a permanent ban from Twitch in 2023. His move, alongside other prominent streamers like xQc, significantly contributed to Kick's rapid growth. While 2023 saw considerable success for Ross on the platform, his abrupt absence in 2024 sparked considerable uncertainty and rumors of a rift with Kick CEO Ed Craven. However, a December 21, 2024 livestream with Craven, and a subsequent tweet, confirmed Ross's continued involvement with Kick.
Beyond reaffirming his commitment, Ross intriguingly hinted at "something even bigger" on the horizon. While specifics remain undisclosed, many believe this relates to his Brand Risk boxing events, a project he intends to expand with Kick's support. Given past legal challenges with Misfits Boxing earlier in 2024, the success of future Brand Risk ventures will be closely watched.
Ross's decision provides a significant boost to both his fanbase and Kick itself. The platform, co-founded by Bijan Tehrani, has aggressively pursued growth, aiming to either surpass or acquire Twitch. While ambitious, this goal appears increasingly plausible given Kick's current momentum and strategic partnerships with top-tier streamers.
