If you've been waiting for one of the more affordable Blackwell GPUs to become available at MSRP from a trusted retailer, here's your opportunity. Amazon Prime members can currently purchase the Gigabyte GeForce RTX 5070 Windforce OC 12GB Graphics Card exclusively for $609.99 with free shipping. This excellent GPU delivers smooth 1440p gaming with high frame rates while supporting cutting-edge DLSS 4 technology. As an added bonus, buyers will receive a free copy of the upcoming Doom: The Dark Ages game with purchase (limited time offer).
Note that while the official MSRP for RTX 5070 models starts at $549.99, those base models have been nearly impossible to find in stock. This Windforce OC version carries a slight premium for its factory-overclocked performance. Currently, this represents the most affordable standalone RTX 5070 available - especially concerning since Tom's Hardware reports Nvidia plans to implement price increases of 10%-15% across its GPU lineup soon.
Gigabyte GeForce RTX 5070 Windforce OC GPU for $609.99

Gigabyte GeForce RTX 5070 Windforce OC 12GB Graphics Card
$609.99 at Amazon
Performance-wise, the RTX 5070 delivers similar raw power to the RTX 4070 Super. While we'd hoped for more significant generational improvements in native performance, the 4070 Super was already an exceptional option for 1080p and 1440p gaming. Considering its original launch price of $599.99 (just $10 less than this 5070 model), and the current impossibility of finding 4070 Supers at reasonable prices, the RTX 5070 presents a compelling option. It particularly shines in games supporting DLSS 4 and multi-frame generation technologies, offering better future-proofing through driver optimizations.
"The Nvidia GeForce RTX 5070 delivers solid 1440p gaming performance, though its value proposition becomes complicated when comparing against previous-generation alternatives. While its DLSS 4 and multi-frame generation capabilities provide nice-to-have features for high-refresh displays, these alone may not justify an upgrade for existing RTX 4070 Super owners." - Jacqueline Thomas, GPU Analyst
Consider the RTX 5070 Ti for 4K Gaming

Zotac Solid Core GeForce RTX 5070 Ti 16GB Graphics Card
$837.98 at Walmart
For gamers targeting 4K resolution, the RTX 5070 may struggle with demanding titles. In these cases, we recommend considering the more powerful RTX 5070 Ti instead. This model matches the RTX 4080 Super's performance while adding DLSS 4 multi-frame generation support. Currently, Walmart offers a Zotac variant priced at $837.98 through Newegg Marketplace.
"Pound for pound, the Nvidia GeForce RTX 5070 Ti stands as the most sensible 4K gaming solution for most users. Its significant performance advantage over previous-generation cards, combined with DLSS 4 and multi-frame generation technologies, ensures its relevance for years to come." - Jacqueline Thomas, GPU Analyst